Hi, I’m David Fearne.
Your business is a collection of intelligent people, let us, our research and our experience help you scale that intelligence.
Our Approach
Where does AI become differentiating intelligence?
You can give AI access to documented processes, policies, playbooks and case studies. But information alone does not make an AI intelligent.
Real intelligence sits in how experts think.
It is found in the judgement they apply when the answer is not obvious. In the patterns they recognise before anyone else. In the exceptions they know how to handle. In the language they use, the questions they ask, the trade-offs they make, and the instincts they have developed through years of experience.
Much of this knowledge is tacit. It sits beneath the surface in experience, intuition, behaviour and context. It may never have been written down. It may not even be fully conscious to the person using it.
Imitation AI exists to capture that intelligence and make it usable by AI.
We combine expertise capture, linguistic engineering and AI evaluation to extract how experts think, structure it into usable intelligence, and test whether an AI can consistently act within the right boundaries.
This means going beyond prompts and process automation. We engineer the language, reasoning patterns, behavioural rules and decision heuristics that allow AI to carry forward a way of thinking.
The result is AI that does more than follow instructions.
It can reflect the judgement, nuance and expertise that make an organisation, team or individual genuinely differentiated.
Imitation AI.
Intelligence Engineered.
Microsona™
Microsona™ is designed for individual experts and single operators.
It helps professionals such as personal trainers, tutors, counsellors, coaches and consultants capture the way they think, advise and support their clients.
The goal is not to replace the expert. It is to extend their presence, make their expertise more accessible, and create AI experiences that reflect their real style, judgement and approach.
Microsona™ turns individual expertise into a usable AI persona that can support clients, answer questions, guide decisions and carry the expert’s method into more interactions.
What we offer
Agent42™
Agent42™ is built for enterprises that need to capture and preserve the intelligence of their workforce.
Every organisation depends on people who know how things really work. The experienced colleague who understands the customer. The technical specialist who knows where the risks are. The sales leader who knows how to position the offer. The operator who knows the shortcuts that never made it into the process document.
Agent42™ helps organisations capture this hidden intelligence before it is lost, scattered or trapped in isolated teams.
It is designed to learn from experts, conversations, decisions, documents and working patterns, then distil that knowledge into AI-usable intelligence. This creates organisational memory that can be reused, tested, improved and applied across the business.
Intelligence Capture Consulting
Our consulting work helps businesses design and implement intelligence capture strategies.
We support organisations that want to move beyond generic AI adoption and build systems that reflect their own expertise, culture, operating model and competitive advantage.
This includes identifying where intelligence sits in the business, deciding what should be captured, designing the right AI architecture, creating evaluation approaches, and helping teams move from experimentation to practical deployment.
We work with organisations to make AI useful, grounded and specific to how they actually create value.
AI Strategy Consulting
We help organisations turn what they know into intelligence they can use, scale and sell.
By uncovering the expertise, heuristics, judgement and tacit knowledge behind high-performing people and processes, we identify where intelligence can be engineered into new products, services and organisational capabilities. From AI strategy, use-case prioritisation and operating-model design through to prototyping, proposition development, sales strategy and go-to-market execution, we provide the practical direction needed to move from an intelligent idea to real adoption and commercial value.
How can we help you scale intelligence?
Whether you have a question, an idea, or just want to say hello, feel free to reach out—we’re here to help.